EDITORIAL: My 27 year old daughter’s comment about this commercial, “EWWWWW . . . It’s weird and creepy. I don’t want a penis in my pants all the time. They’ve turned our pad into a man. They even gave it a name. Men don’t even belong in this discussion. This is a private matter for women”. I agree totally. I mean, really, it’s like saying you want some man named ‘Sam’ in your pants all day so you can do what, pee or menstruate on him all day? Really? REALLY??
This commercial is SO offensive, we turn the channel immediately. Is that what advertising is supposed to accomplish? We DVR everything now just so we don’t have to watch such disgusting hyper-sexualized propaganda.
The Poise marketing firm FAILS all women big time on this one!!
Poise is airing a new commercial, and it is extremely sexually suggestive. This indecent ad includes two women having a discussion about “SAM” in their pants. Poise products are designed to provide protection for light bladder leaks so they have introduced liners with super absorbent material, or the acronym SAM.
The Poise commercial begins with one woman telling another woman about how she loves SAM. She continues by saying, “SAM knows how to take care of a woman. SAM is also very small, but SAM can last for hours!” Then a man they do not know looks over at them shocked because he is close enough to hear their conversation and finds it inappropriate. The ad ends when she says, “I have SAM in my pants right now,” and then points to the Poise liners she has in her handbag. The other woman then states, “I wish I had SAM in my pants.”
It is the most disgusting commercial that Poise and parent company, Kimberly-Clark, have ever produced and similar to an ED advertisement. Some may say, “turn it off if you don’t like it” or “change the channel,” but that is impossible if a terrible commercial comes on all of a sudden while you and your family are watching a decent show. You may not have time to turn it off before you are subjected to the filth. Problems are not solved by burying your head in the sand. Instead, identify the problem and destroy it at the source.
Poise even has posted on their website, “SAM is satisfying women everywhere.” Not only is this advertising campaign blatantly sexually suggestive, but this horrible ad is turning off their target market and primary customers.
Please send Poise (Kimberly-Clark) an email letter urging that this ad be pulled immediately!